Two live sessions, eight days apart. You walk out with the five sentences your organization has been trying to write, drafted with feedback and tested in the field between meetings. The founding cohort is fifteen seats, August 2026, $275. After it fills, the next cohort moves to $375. The work and the curriculum stay the same.
What you walk out with
Your Throughline, draft one. A Lead Line that has been tested on a real audience member. The vocabulary to keep using it for years. A working artifact in your hands at the end of session two, not a slide deck you'll forget by Friday.
If the timing slips
Reach out before the cohort starts and your seat rolls to the next one at the price you paid. Once the cohort is underway, recordings are available to registered participants who miss a session for unavoidable reasons.
What happens after you send this
A confirmation email lands in your inbox right away. Within one business day, Vince responds with the cohort dates, the calendar invite, and the payment link. The seat is held while you confirm.
A seat in a fifteen-person cohort, run live over two sessions by Vince Tardy, who built the methodology. The Workshop is the practitioner-facing version of the same StoryFoundry framework Rural & Co. runs inside organizational Builds. The exercises are the actual exercises. The framework is the actual framework. The only difference is the depth.
90 to 100 minutes, live. Origin and Tension. You leave with your Lead Line written down and an assignment to test it on a real audience member before session two.
You take the Lead Line into the field. Some lines land immediately. Some need revision. Whatever happens becomes the material for session two.
90 to 100 minutes, live. Mission, Proof, Invitation. You assemble your full Throughline, draft one, with feedback from the cohort. Five sentences in hand by the close.
Communications leads at healthcare organizations. Executive directors at advocacy groups. Marketing directors at associations. Fundraisers heading into a capital campaign. New hires inheriting a brand that needs to be repointed. The methodology was built inside engagements with Michigan Medicine, Children's Hospital of Philadelphia, UVM Health Network, the American Nurses Association, and the Cystic Fibrosis Foundation. The Workshop is that same methodology, sized for the people who have to run it day to day.
Fifteen seats, $275, August 2026. After this one, the cohort size grows to twenty-five and the price moves to $375. Reserving now locks in the founding rate and the smallest room. If the dates do not work for you, the form above will hold your seat for the next available cohort at today's price.